Hi, I’m Madeline. I’m an Amsterdam-based strategic brand designer.

I’m originally from outside Chicago and spent 12 years in New York before moving to the Netherlands in 2023, after a six-month remote work adventure inspired me to explore the world.

My focus as a designer is on building cohesive visual systems and campaigns that bring brands to life. My background spans magazine design, digital marketing, and brand development. I’ve designed editorial spreads, responsive emails, presentations, social campaigns, websites, and multi-media marketing materials.

Across all of these projects, my focus is on creating visual systems that maintain brand consistency while remaining flexible, adaptable, and engaging across channels.

Storytelling is at the heart of what I do: I help brands communicate clearly and compellingly, whether it’s through a single campaign, a website, or a full suite of marketing materials. I’m currently available for freelance work in Amsterdam, for both short-term projects and longer-term partnerships.

Likes: crossword puzzles, yoga and strength training, gummy candy, lakes, felt-tip pens, dancing

Reach me at madeline@madelinemkelly.com – I would love to work together!

A PDF of my CV is available here.