EVENT Branding and COMMUNICATIONS
CYCLE FOR SURVIVAL 2019

Cycle for Survival is one of Memorial Sloan Kettering’s signature fundraising events, taking place in 16 cities across the country over 6 weekends in January - March of each year. Each event is a series of indoor spin classes held at Equinox studios raising money for rare cancer research led by MSK.

As one of the creative leads on Cycle for Survival, I was responsible for the art direction and execution of seasonal campaigns, including the dates announcement, registration launch, and special fundraising campaigns, including the annual December Challenge. Included here is some of the work I did for the 2019 season.