MEMORIAL SLOAN KETTERING
COVID-19 COMMUNICATIONS

Once Memorial Sloan Kettering launched a COVID-19 Relief Fund in early April to provide additional financial support to the institution and its employees, there was a need for a full communications plan. I did the art direction and image sourcing for each component of this campaign, designed the emails, and created the email, web, and social assets.

Due to the sensitivity of the moment, it required a lot of creative thinking to stay within MSK brand guidelines and utilize appropriate imagery while still trying to create an impactful campaign look and feel.