Cycle for Survival — Fundraising Campaigns & Website Redesign

Full-time role

In my role on the Cycle for Survival team, I worked on year-long fundraising campaign initiatives supporting rare cancer research. These campaigns spanned multiple channels and formats, with deliverables including web assets, email communications, social media content, and print materials.

A core part of this role was designing flexible, adaptable assets that could be applied consistently across campaigns and scaled for different formats and audiences throughout the year. Each initiative needed to feel cohesive with the broader Cycle for Survival brand while remaining fresh and engaging for repeat participants.

I also led the 2021 website redesign, with the goal of modernizing the digital experience and moving the site away from a dated nonprofit aesthetic. The redesign prioritized a cleaner, more streamlined look and improved mobile usability, reflecting the fact that many users engage with the site on their phones to register and donate.

Senior Designer: Madeline Kelly
Creative Director: Robert Dodd