Cycle for Survival

Year-long campaign initiatives for Cycle for Survival, a series of fundraising events for rare cancer research. Yearly deliverables included web, email, social, and print components.

I also headed up the 2021 website redesign, which you can find here.

Goal of the website redesign: Modernize the site with the aim of making it sleeker, moving it out of an antiquated non-profit feel and optimizing it for use on mobile, where many people within the key demographic visit the site to sign up and make donations.

Senior Designer: Madeline Kelly
Creative Director: Robert Dodd