DIGITAL CAMPAIGN DESIGN
Memorial Sloan Kettering - annual giving 100 DAY campaign
This project was part of 100-day outreach campaign for MSK’s Annual Giving department. This became a campaign with 7 total email sends. My work on this campaign included: art direction for series of 7 email sends, photo treatment and styling to define the campaign look, email layout and execution, and the creation of graphics and email mockups for both desktop + mobile sends. Once the emails were built in HTML, I was responsible for testing across a variety of devices.