DIGITAL CAMPAIGN DESIGN
Memorial Sloan Kettering GIVING - Pediatrics

September is Childhood Cancer Awareness Month, which is a major touchpoint for the Memorial Sloan Kettering donor audience. This past September’s major GIVING campaign leveraged “18 Reasons for Hope for Kids with Cancer” into a seven-email series along with corresponding web presence on the GIVING website.

I was responsible for all the creative branding for this campaign, including the use of color, texture, and type to create a unique identity for all September communications. I also produced all the graphic assets for the email sends, including desktop and mobile assets.