FACEBOOK FUNDRAISER - DEDICATE YOUR DAY

MEMORIAL SLOAN KETTERING 2020

The Digital Strategy and Marketing team wanted to put money behind ads targeting Facebook users who had upcoming birthdays. These ads would encourage users to set up a Facebook Fundraiser to donate to Memorial Sloan Kettering for their special day. The team was hoping for an ad campaign that was whimsical but still within brand guidelines. I created this type treatment to achieve that objective, and paired it with a few appropriate images to create a more human connection.