Memorial Sloan Kettering Cancer Center

Fundraising campaign design work done for Memorial Sloan Kettering Cancer Center. These campaigns included some combination of landing pages, responsive email blasts, paid social ads, and banner ads.

Goals of these campaigns: Tell a compelling visual story that maintains a connection to a parent brand (Memorial Sloan Kettering) while still differentiating itself from past fundraising initiatives. These assets also had to exist across a variety of channels, and adapt to various specs and media types.

Senior Designer: Madeline Kelly
Director of Digital Strategy & Marketing: Emily Scher
Creative Director: Robert Dodd