Case Study : Natural Areas Conservancy —
Night for Nature

I worked with the Natural Areas Conservancy for four years, most recently serving as designer and creative lead for their annual fundraising event, Night for Nature. For this event, I led the design of all supporting materials, including email communications, social media assets, a digital slideshow, and a range of printed event signage.

Because Night for Nature is an annual event, the creative challenge is to introduce a fresh visual direction each year while staying grounded in the organization’s established brand, colors, and mission. This particular year’s work balanced novelty with continuity, helping the event feel new and engaging while remaining clearly connected to NAC’s identity.

Designer and creative lead: Madeline Kelly
Client: NYC Natural Areas Conservancy