Case Study: Extending Simbe Robotics’ Web Redesign Across Marketing

My work with Simbe Robotics spans multiple stages of the brand’s growth. Prior to 2025, I led creative direction for marketing materials across print, paid ads, events, and sales collateral, working within an earlier brand system that prioritized clarity, functionality, and technical credibility.

In 2025, Simbe partnered with an external agency to redesign their website, introducing a more refined visual style and a clearer story around autonomy and scale. While the agency led the initial web redesign, it quickly became the foundation for how the brand needed to show up across all other channels.

After the site launched, I took on adapting the new web design across Simbe’s broader marketing ecosystem. I updated layouts, typography, color, and motion to ensure consistency across campaigns, and created photo edits and animated GIFs that placed technical wireframes into real-world retail environments to better show the product in context. I also led execution for larger-scale applications of the brand, including a Times Square billboard and immersive 3D event experiences.

At the same time, I continued building and refining the website itself—adding new pages and iterating on existing ones using the agency’s design system—so the brand felt cohesive and intentional across every touchpoint.

Freelance Designer: Madeline Kelly
Simbe SVP of Market: Caitlin Allen