LEAP DAY 2020
To commemorate an extra day to give to Memorial Sloan Kettering fundraising efforts, the department wanted to come up with a Leap Day campaign, including a branded lockup and homepage, to send to constituents nationwide. This lockup ended up being repurposed for several other department email sends over the course of the day.
World CANCER DAY 2020
Every year on February 4th, World Cancer Day, Memorial Sloan Kettering sends out mass communications to bring awareness to the day. This year they wanted two email sends, a teaser and a day-of send, that included a soft donation ask. This mini-campaign needed to stand out from other sends the department, so they wanted a specific branding for it.
