Foot Locker Europe

The creative content team at Foot Locker Europe needed help creating a Promotional Toolkit, outlining design guidelines for all promotional materials across digital and retail continent-wide.

The goal of this project was to standardize the look and feel of all company promotions across different use cases and markets, as well as create digital and print templates to make briefing and creating promotional materials more efficient.

Digital promotions required designs in 6 languages, and all retail assets were designed in 14 languages to account for stores across Europe. All of these translated designs were part of the creative process, and handled within the project scope.

In addition to some of the examples shown here, this project included creating master Illustrator templates, linked so that one copy files was able to update 30+ digital assets simultaneously for smoother production.

Designer: Madeline Kelly
Client: Foot Locker Europe Creative Content Team