Hi, I’m Madeline. I’m an Amsterdam-based strategic brand designer, focused on performance-driven results.

I’m originally from outside Chicago, USA and spent 12 years in New York before moving to the Netherlands in 2023, after a six-month remote work adventure inspired me to explore the world.

My work centers on building cohesive visual systems and campaigns that help brands show up with clarity and purpose, wherever they live. My background spans magazine design, digital marketing, and brand development, with experience across editorial layouts, responsive emails, presentations, social campaigns, websites, and multi-channel marketing materials.

Across all of these projects, my focus is on creating thoughtful visual systems that maintain brand consistency while remaining flexible, adaptable, and engaging across channels – while also driving intended results. Intentional storytelling is at the heart of what I do: I help brands communicate clearly and compellingly, whether it’s through a single campaign, a website, or a full suite of marketing materials.

I’m currently available for both short-term projects and longer-term partnerships, from hands-on design and creative direction to strategic thinking and project leadership.

Reach me at madeline@madelinemkelly.com – I would love to work together!

Likes: crossword puzzles, yoga and strength training, gummy candy, lakes, felt-tip pens, dancing

A PDF of my CV is available here.