Case Study : Airhouse Digital Marketing & Website Redesign

Company no longer in operation

I worked with Airhouse on the creative direction and execution of a wide range of digital marketing materials, including paid social campaigns, infographics, email assets, and B2B-facing playbooks and instructional guides.

During Summer and Fall 2023, I also led a redesign of Airhouse’s website, including the homepage and several key landing pages. The goal of the redesign was to better reflect how the brand had evolved since its early days, while aligning the visual language more closely with contemporary SaaS design standards.

Beyond aesthetics, a core focus of the site refresh was clarity. The previous site did not clearly communicate Airhouse’s offerings, so the information architecture was reworked to surface key value propositions above the fold and guide users more intuitively through the product and services.

While Airhouse is no longer in operation, this work reflects a comprehensive approach to brand evolution—spanning campaign execution, content systems, and website strategy—and highlights my ability to support growing SaaS companies through periods of rapid change.

Freelance Designer: Madeline Kelly
Marketing for Airhouse: Kiera Blessing