Memorial Sloan Kettering Cancer Center — Fundraising Campaign Design

Full-time role

In my role at Memorial Sloan Kettering Cancer Center, I worked on the design and execution of fundraising campaigns across a range of digital channels. These campaigns typically included a mix of landing pages, responsive email communications, paid social ads, and banner ads.

Each campaign required a careful balance: maintaining strict adherence to Memorial Sloan Kettering’s established brand guidelines while still creating work that felt fresh, engaging, and distinct from previous fundraising efforts. A key focus of my role was designing flexible systems that could adapt seamlessly across different formats, specifications, and media types without losing visual consistency.

The goal was to tell a compelling visual story that reinforced trust in the parent brand, while also creating enough differentiation to capture attention and drive engagement across campaigns. This work emphasized scalability, clarity, and consistency—ensuring that assets could evolve across channels while remaining cohesive and effective.

Senior Designer: Madeline Kelly
Director of Digital Strategy & Marketing: Emily Scher
Creative Director: Robert Dodd